Print Advertising Is More Credible Than Digital, According to Survey
While some Internet sources claim that print ads are a dying breed, Statistica suggests print advertising is alive and well. Advertisers are slated to spend over 24 billion in print ads in 2019 alone. This represents close to 10% of the total advertising dollars for the same year.
According to a recent survey, consumers trust print advertising more than radio advertising, online ads, and social media.
That is why advertisers are putting more money into print ads even though they get less exposure that digital advertisements.
Thinking of spreading your advertising budget into the world of print advertising? It may be a wise decision that will increase your credibility and revenue.
What Is Print Advertising?
Print advertising is an area all copywriters should be familiar with, if not master, especially if they want to receive a share of the 24 billion spent each year in this undervalued venue.
Simply put, print ads are advertisements in physical printing venues like magazines and newspapers.
Print ads are designed to accomplish one of four basic goals:
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- increase product awareness
- build your brand
- generate leads
- and increase revenue through product sales
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How to Write a Good Print Ad
According to The Copywriter’s Handbook, there are nine basic elements to any good advertisement, including print ads. Here is a summary:
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- Good Print Ads Have A Compelling Headline
- Visual Illustrations Demonstrate A Benefit
- The Lead Expands the Theme
- An Enticing Layout Carries the Reader Deeper
- The Body Follows A Logical Sequence
- The Copy Convinces the Reader Toward the Goal
- Interesting Copy Keeps the Readers Attention
- The Information Is Believable and Truthful
- The Ad Calls the Consumer to Action
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